Microsoft announced last year that it has planned to have one billion devices which will be running on their latest window i.e. Windows 10 by the mid of 2018. But now, the company realizes that the goal set is not achievable as of now and that it was too ambitious to set such a high goal.
Microsoft Corporate Vice President Yusuf Mehdi said, “We’re pleased with our progress to date, but due to the focusing of our phone hardware business, it will take longer to reach the goal”.He further added, “In the year ahead, we are excited about usage growth coming from commercial deployments and new devices.”
One of the biggest reason for the company to miss the target is that they have failed in attracting the developers to develop apps for their platform.
Gartner analyst Steve Kleynhans believed that Microsoft will still be able to make it to a billion Windows 10 devices at some point but the only question is how long it will take the Giant to reach that billion-device target. There are already 350 million Windows 10 devices ahead of the free upgrade deadline at the end of July, and businesses are aggressively deploying the new OS.
Microsoft Windows and Devices chief Terry Myerson made the original claim at Build 2015, is that 1 billion would encompass all kinds of devices that would run Windows 10 in some variant, including desktops, PCs, laptops, tablets, Windows Phones, Xbox One gaming consoles, Surface Hub conferencing systems, HoloLens augmented reality glasses, and various Internet of Things (IoT) devices. Officials said at that time the majority of those 1 billion devices would be PCs and tablets.
Kleynhans also faulted a shrinking PC market for contributing to Microsoft’s problems. The company is facing a variety of complications, including currency exchange rates that are driving down sales and Britain’s recent vote to exit the European Union. He wasn’t expecting Windows 10 Mobile smartphones to be major contributors to that 1 billion device number.
“Our expectations [for Windows Phones] have always been somewhat muted,” he said. “So from our point of view, we weren’t expecting phones to contribute much to that billion, but maybe [Microsoft was] expecting more.”
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